President and CEO
Beck Carnell founded Social Good in 2002 after a successful stretch as an award-winning writer and journalist. She graduated from Memorial University of Newfoundland with a B.A. in Political Science and English Literature in 1992 and credits her stint volunteering at the Muse, the university’s student newspaper, for wanting to be a writer and activist.
Director of Strategic Services
Nick Taylor has been involved in public policy, advocacy or communications throughout his career and is a highly regarded advisor. Nick graduated from the University of Michigan with a B.A. in Public Policy in 1994 and an M.A. in Public Policy in 1996. He was a also a pitcher on the University of Michigan’s baseball team, the Wolverines, a team known for supplying at least one player to Major League Baseball every year since 1940.
Director of Campaigns
Having directed federation, provincial and municipal elections campaigns for more than 15 years, Jack Bain has turned his vast campaign knowledge to meeting the needs of Social Good’s charity and nonprofit clients. He moved with his family from Scotland when he was 10 years old. He is married with 6-year-old twin boys.
Director of Business
Todd Purcell graduated with a B.A. in Biology from the University of Waterloo in 2002 and an M.B.A from the Richard Ivey School of Business in 2006 and worked in the business department at IBM for five years. He was attracted to the work of the Social Good clients because he wanted to use his business experience to make the world a better place. He went to St. Michael’s Choir School and still enjoys singing in a group.
Media Relations Manager
Yvonne was part of the media relation’s team behind the Democratic Party’s sweep into opposition in the 2010 federal election. She was born and raised in Toronto, and attended Ryerson University to study criminology. Her career in media relations grew out of a lifetime of following media, politics and advertising. She is known for her out of the box thinking on media relations. You can follow her on Twitter @YvonnePrecipa.
Associate, Strategic Services
Asmi graduated with a B.A., magna cum laude, in Management Sciences, from the University of Pune in 2011. She is an integral part of strategy presentation to clients and enjoys reading, movies and following the daily news as hobbies.