Social Good, the fictional firm set up in What the Enemy Thinks, is run by CEO, Beck Carnell. The marketing press calls it an “edgy dynamic shop, simply spilling over with raw talent.” The firm, with its Strategic Services, Media Relations, Communications and Fundraising capacity make it a one-stop shop for Social Good’s many clients including the following fictitious organizations– the Ontario Teachers’ Union (OTU), the Seniors’ Organization of Canada, the Canadian Breast Cancer Society and the Canadian Peace Agency. Social Good offers the following fictitious services:

Fundraising

Direct Mail
Digital Marketing
Capital Campaigns
Annual Fund

Communication

Strategy
Media Relations
Social Media
Media Buying
Video Production

Influence

Issues Management
Crisis Management
Advocacy
Research