What people are saying about What the Enemy Thinks

What people are saying about What the Enemy Thinks

Fundraiser’s debut novel a rollercoaster ride through modern-day charity (Hilborn E-News)

“Such fun to read a novel set in the world of fundraising and good causes. The very human agonies over relationships and issues make this a heart-melting story and a real page-turner. You might even get a few good (no, great) campaign ideas!” (Ken Wyman)

“Community activist extraordinaire Gail Picco’s novel crackles with energy and memorable characters. A fundraiser’s “must-read.” (David Love)

“Beck Carnell, the protagonist of Gail Picco’s first novel, knows branding. The Herring Neck-born, Toronto-based CEO of Social Good, Beck has built the public relations company into a socially conscious, politically relevant, creatively cutting-edge firm. The clientele includes major unions and small charities, bringing Social Good reach and reputation … One of the many pleasures of reading this book is Picco’s insight into the work behind up-to-the-minute publicity campaigns …  These details give the office scenes authenticity and life.”  (Joan Sullivan, The Evening Telegram)

“There was laughter as someone joked that half of the residents of Herring Neck were in the Twillingate Museum. They were there earlier this month, along with other book enthusiasts from the Twillingate area for a book signing by author, Gail Picco. Her debut novel is titled “What The Enemy Thinks” and its main character is Beck Carnell, a CEO of a nonprofit marketing firm, who is “haunted and comforted by her upbringing in the fishing village of Herring Neck, Newfoundland.”(Jim Hillebrand, NL Pilot)

Gail! Congratulations on your book, What The Enemy Thinks and have a great time at the launch party! (Lainey Lui, Smutty Shout Out )

“The book’s resilient cast will generate compassion as its characters confront the social and political challenges facing … charitable organizations.” (Kirkus Reviews)

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