Toronto Fundraiser’s Debut Novel a Rollercoaster Ride through Faith, Hope and Modern-Day Charity

Fundraising and communications specialist, Gail Picco, celebrates the online launch of her debut novel, the first in a three-part series of Beck Carnell books, on August 20 2015.

An insiders look at the world of nonprofit associations and charities, What the Enemy Thinks opens with a nonprofit marketing CEO, Beck Carnell, as she copes with her firm’s biggest client, a 100,000-member teachers’ union, about to go on an illegal strike. Beck’s personal life is in shambles, but her team, a driven group of Robin Hoods made up of political organizers who have given up on elections, social media sages looking for impact, and newcomers to Canada seeking success, are ready to do battle.

Equally haunted and comforted by her upbringing in the fishing village of Herring Neck, Newfoundland, Beck also does battle with her own demons and her rivals in the competitive world of modern-day fundraising, a world where misery fuels fundraising opportunity. Picco calls the book a dark comedy that explores the stage after heartbreak, the stickiness of childhood memories and how landscape forms identity. It has been designated an Editors Choice and Rising Star book by publisher, iUniverse.

Early reviews say:

“The book’s resilient cast will generate compassion as its characters confront the social and political challenges facing … charitable organizations.” (Kirkus Reviews)

The author has worked for some of Canada’s largest charities and international NGOs. She was born and raised in Newfoundland.

A Toronto Launch will be held from 7:00 – 9:00 on September 8 at The Cameron House, 408 Queen St W, Toronto. Other currently scheduled events are:

  • September 10, 7:30 – 9:00: Chapters, 70 Kenmount Road, St. John’s, Newfoundland
  • September 12, 2:00 – 3:30: The Book Worm, Fraser Mall, Gander, Newfoundland
  • September 13, 2:00 – 3:30: Twillingate Museum Craft Shop, Twillingate, Newfoundland

    For more information, contact Gail Picco, 416-799-8834 or email

Media Kit

Book Jacket

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